Even Charlie admitted that Glen gave Ovation the boost they needed to get a foot in the door. But, sadly, there is a lot of water underneath that bridge and, imo, it will always reflect on how popular Glen was and how he shaped Ovation in the direction they needed to go to become successful. Had he never played Jerrys Baldwin on TV, I doubt Ovation would have put the fuel to the fire to develop their own piezo pickup...which of course is what set Ovation apart from all the other acoustics back then...Plug In!
It will be interesting to see how DW markets Ovation. Fender allowed Ovation to die a death of 1000 cuts...and interest in the brand went down the tubes. DW is going to have to get artists to get Ovations out in front of crowds for them to become popular again...
The second problem is ... cost.
The sweet spot in the guitar business is the 400/800 range. That will not buy you an American made guitar, regardless of who buys it.
Who is going to sell these guitars? Fender influenced Guitar Center?
When Ovation was hugely popular in the 70s/80s...you could walk into any music store and play one of 6-8 different OVATIONS...not celebrity's.
You have to have them sitting next to the Taylors and Martins to appreciate the quality of the acoustic response.
It is going to be a tall order and fun to watch from the sidelines. I, for one, am surprised that a drum company would give it a run. It is a tough market and Ovation would have to play catch up.
I think that the roundback has limitations, in terms of acoustic resposne and, again, imo, Ovation hit it out of the park in the 60's and didnt really improve on that. Plugged in...they are going to have to come up with a different pickup/pre amp...as there are better designs out there today to capture the acoustic sound, than the piezo setup Ovation was known for. but the biggest hurdle...get the guitars out in front of crowds and have them in music stores to compare them to the martins and taylors. Otherwise, where is the interest going to come from....?